Lucy Hayward
Company Secretary

Lucy Hayward is the CEO and company secretary of the ASA and manages the ASA team. 

Lucy is a passionate advocate for writers and illustrators with years of professional experience in the book industry. She has been instrumental in elevating the ASA’s profile, expanding member services, driving advocacy campaigns, and overhauling the ASA website and branding. Prior to the ASA, Lucy cut her teeth in marketing and communications at a marketing technology company before her move to bookselling, taking up the role of Marketing Manager for Better Read Pty Ltd, including Sydney’s Better Read Than Dead bookshop. She has a Masters in Creative Writing from the University of Technology Sydney and has been a volunteer reader for Overland Literary Journal. Lucy currently sits on the board of Authors Legal and the International Authors Forum.